Tom Goodman

Founder, President & CEO

tom@goodmanmedia.com

Tom Goodman is a seasoned communications executive who worked at three major American corporations – CBS, ABC and J. Walter Thompson – before launching Goodman Media in 1996.

Goodman Media quickly became a leading strategic communications agency, representing major media companies in television, radio, newspaper, magazine and book publishing, and other areas of entertainment; electronics, retail, and other consumer companies; major colleges and universities; health care organizations; professional services firms in law and executive recruitment; transportation companies; business and trade groups; and not-for-profit organizations in the arts, education, and advocacy.

Goodman has contributed to many notable client campaigns at GMI, including: the launch of two Harry Potter books (Harry Potter and the Order of the Phoenix and Harry Potter and the Half Blood Prince) for Scholastic Inc.; the annual unveiling of the Neiman Marcus Christmas Book; events for the Joe Torre Safe At Home Foundation; and the placing of a half-sized model of the Concorde in Times Square for British Airways, Goodman Media’s first client.

At CBS News, Goodman directed public relations campaigns for the “CBS Evening News with Dan Rather,” “60 Minutes,” “48 Hours,” “CBS This Morning,” “Sunday Morning,” “West 57th” and “Face the Nation.” He was CBS News’ primary spokesman for all broadcast matters, including policy, standards and new program development.  At ABC News, he was Manager of News Information and, earlier, Press Representative for ABC’s “World News Tonight with Peter Jennings.”

Prior to joining ABC News in 1981, Goodman was an Account Executive with J. Walter Thompson. He worked on national media relations campaigns for Eastman Kodak Company, Bausch & Lomb, Standard Brands, Eli Lilly and G.D. Searle.

Goodman began his career as a reporter-photographer for The Delaware Gazette, a daily newspaper near Columbus, Ohio. He graduated from Ohio Wesleyan University with a Bachelor of Arts degree in Journalism.

A native of Scarsdale, New York, Goodman is an avid car buff, dating back to his days at Scarsdale High School. In 2016, he was honored to be a judge in the Robb Report’s Car of the Year competition.

Marie Vogliano

CFO

marie@goodmanmedia.com

Marie Vogliano has been the Chief Financial Officer for Goodman Media International, Inc. since its founding in 1996.  She is responsible for all business matters, including legal, accounting and human resources.

Previously, she worked as a financial analyst at the Institut Laue-Langevin in Grenoble, France, in the Travelers Cheques Division of Barclays Bank in New York, and as an assistant vice president at Biltex International Textiles in New York

Marie is a graduate of The Brearley School in New York City. She received a BA and a BS in Economics from the University of Pennsylvania, and an MBA from the Wharton School. 

Liane Ramirez Swierk

Executive Vice President

lramirez@goodmanmedia.com

Liane Ramirez Swierk is an accomplished strategic communications professional and advisor to c-suite executives, with more than 20 years of television, entertainment, lifestyle, and publishing experience.  She leads the firm’s media and multicultural practices, reporting directly to the company’s president and CEO. Her areas of expertise include integrated corporate communications and strategy, thought leadership and executive positioning, brand and executive messaging, and crisis management.

 Since joining Goodman Media International in 2002, Liane has served as the chief architect behind a variety of successful integrated corporate and consumer communications strategies. She has planned launches for consumer and media brands, including PBS, The New York Times Company (The New York Times, NYT.com and T Magazine), The Wall Street Journal and Dow Jones properties (the redesign of The Wall Street Journal and the launch of the “Greater New York” section of The Wall Street Journal), and Time Inc.

An expert on the Hispanic and multicultural media market, Liane launched the firm’s multicultural practice and remains the division’s lead strategist. Under her leadership, the firm has represented NBCU Comcast’s Spanish-language television network Telemundo, People en Español’s Festival, Terra Networks, NAACP (for their Centennial Convention), Latina magazine, and Meredith’s first Spanish-language women’s title, Siempre Mujer. She also led account teams for Azteca America and sports icon Pelé.

Liane received a Bachelor of Fine Arts, cum laude, from C.W. Post/Long Island University in Communications/Public Relations. She resides in Westchester County with her husband, Jeff Swierk, a senior marketing executive at MasterCard, and their son, Derek.

Sabrina Strauss

Chief Operating Officer

sstrauss@goodmanmedia.com

Sabrina Strauss, Chief Operating Officer, is a proven communications executive with 20 years of experience creating impactful and integrated campaigns that drive business development and move the needle for her clients.

Goal-oriented, results-driven and client-focused, Sabrina oversees the Professional Services Practice at Goodman Media International. She develops and manages campaigns that build awareness and visibility, develop thought leaders, and drive business development. Sabrina currently works with clients in the legal, accounting and advisory sectors, among others.

In addition, Sabrina has worked with clients across a wide number of industries, including technology, infrastructure, healthcare, lifestyle and travel. She regularly counsels clients on how best to leverage communications efforts across platforms to achieve campaign goals. She has also developed and structured strategic media partnerships that build category leadership and add value for her clients.

With years of experience in the media and publishing industry, Sabrina has run BtoB and BtoC campaigns for The New York Times, The Wall Street Journal, the Associated Press, Reader’s Digest, Taste of Home, Time Home Entertainment Inc., GQ, MAXIM, TV Guide Magazine, and U.S. News & World Report. Leading the firm’s in-house broadcast booking team, Sabrina has successfully booked more than 400 broadcast top-tier television interviews in one year for specific clients.

Sabrina also oversees the publicity efforts for Joe Torre Safe At Home, promoting its work to end the cycle of domestic violence and managing the red carpet at the Foundation’s annual events.

Sabrina received her B.A. from Washington University in St. Louis. She currently lives in Manhattan with her family.

Maryellen Mooney

Senior Vice President

mmooney@goodmanmedia.com 

Maryellen Mooney is a communications executive with decades of experience working both in-house and as an external public relations consultant.  She develops and implements effective media relations and thought leadership strategies for the firm’s healthcare and professional services clients, and leads the firm’s work in the healthcare industry.

Mooney has designed and executed campaigns for several nationally recognized health organizations, including RWJBarnabas Health, ArchCare, Guthrie, Hospital for Special Surgery and Intermountain Healthcare, ranging from thought leadership and executive visibility initiatives to industry outreach on transformative patient care.

She has been instrumental in positioning professional services firms, such as AmLaw 100 law firm Alston & Bird and leading executive recruiter WittKieffer, as resources for major media, broadening the reputation of key capabilities and positioning executives as insightful industry experts and thought leaders.

Utilizing her strong foundation in media, Mooney spearheaded the launch of “Amanpour and Company” for WNET, which resulted in a Business section cover story in The New York Times, and a “Jeopardy!” category devoted to host Christiane Amanpour’s career.

Prior to joining Goodman Media, Mooney served as Director of Communications for NBCUniversal’s iVillage, where she elevated the women’s community above a crowded female digital space. Before that, Mooney was Director of Media Relations for NBCUniversal’s Digital Media group, promoting content creation on emerging platforms as well as digital extensions of popular NBC franchises. In her first role with NBCU, as Public Relations Manager for CNBC, Mooney managed publicity for the network’s daytime programming and anchors.

Mooney previously worked in public relations at RFBinder Partners agency, handling a roster of clients ranging from blue-chip brands to digital startups. She began her career in the publicity departments of leading publishers Random House and Simon & Schuster.

Mooney holds a Bachelor of Arts in English Literature from Fordham University, and lives on Long Island with her husband and two daughters.

John Lee

Executive director

jlee@goodmanmedia.com

John Lee has an extensive record of helping companies, organizations and individuals raise their profiles and drive business results through public relations initiatives.

At Goodman Media International, Lee focuses on professional services, international business expanding to the U.S. market, higher education, and B2B clients, with an emphasis on thought leadership programs that elevate organizations and their key spokespeople.

At GMI, he has worked with intellectual property, tax, and environmental practices of the international law firm Alston & Bird; the advisory, assurance, and tax firm CohnReznick; executive recruiter WittKieffer’s higher education practice; Columbia Business School and Cambridge University; cultural organizations such as The Paley Center for Media, and international businesses navigating the U.S. market including Scope Eyecare, Allergy Standards, and Bord Bia.

Previously at TallGrass Public Relations, he led PR efforts for B2B and emerging technology accounts and produced a CBS Digital podcast for the firm. At John Lee MEDIA, his clients included Crate & Barrel, the Brooklyn Botanical Garden, the Lyric Theatre of Belfast, and Breeders’ Cup Ltd.

He also served as Director of Communications & Media Relations for America’s premier thoroughbred racing circuit, the New York Racing Association.

Outside of GMI, Lee is the past president of the Irish Business Organization of New York and is a frequent speaker at Irish business and cultural events. He received his B.A. from Connecticut College and lives on Manhattan’s Upper West Side with his wife Loretta.

Edwige Buteau

Vice President

ebuteau@goodmanmedia.com

Edwige is a strategic public relations professional with over 20 years of experience. In the span of her career, she has worked across corporate communications, media relations, thought leadership, issues and crisis management, and social influencer marketing as an agency, consultant and in-house communications leader.

Prior to joining Goodman Media International, Edwige served as the head of public relations at Gift of Life Marrow Registry, establishing a communications function that raised awareness for the nonprofit’s mission and services as a global donor registry and biotech entity. Edwige was responsible for spearheading a variety of public relations campaigns that covered healthcare, education, diversity and inclusion, community relations, and technology and innovation.

Before joining Gift of Life, Edwige ran her own consultancy, Spot PR, where she delivered earned media, social influencer campaigns, media training, strategy and counseling for clients that included Johnson & Johnson, Salix Pharmaceuticals, Bryant Park, BoxyCharm and Eureka. Among her accomplishments, she developed and executed Salix Pharmaceuticals’ first-ever social influencer campaign in gastroenterology.

Prior to launching her consultancy, Edwige served as a Senior Managing Director at New York public relations agency RF|Binder. There, she led award-winning campaigns for Fortune 500 companies, non-profit and government clients in areas such as consumer packaged goods, health and wellness, beauty, automotive, food, energy, economic development and technology. As part of the executive management team, she was responsible for new business acquisition and ensuring seamless integration with agency strategy, creative, media, events, digital, social and influencer relations functions across clients. Her diverse client list has included global companies, such as Johnson & Johnson, Eli Lilly & Company, Stride Rite, Build-A-Bear Workshop, Tupperware Brands, and Dunkin’ Donuts.

Edwige also held positions at Ruder Finn and began her career at the Chisolm-Mingo Group, a NY advertising agency that targeted African American and Hispanic Markets. Her clients at Chisolm-Mingo included General Motors and Denny’s.

Edwige holds a Bachelor of Science in Communications from Syracuse University.