CYBER CRISIS COMMUNICATIONS PLANNING AND PREPARATION

Cyberattacks are becoming more and more common in the healthcare industry, making it essential for every company to be prepared for the worst-case scenario. A cyberattack crisis can disrupt operations, tarnish your reputation, and erode the trust your brand has with key stakeholders and communities served -- within a matter of hours. Establishing a cyberattack crisis communications plan long before an incident happens is essential to ensure your organization’s coordinated and effective response.

Goodman Media’s Healthcare Cyber Crisis Team works with health organizations in planning their crucial communications to help them effectively manage and respond to potential cyber threats and incidents. Senior-level executives have decades of expertise across the healthcare industry, in addition to public companies and not-for-profit organizations.

GMI will work with you to develop a comprehensive plan that anticipates potential threats—from identifying vulnerabilities and establishing a well-defined internal communication structure to crafting transparent and consistent messaging to keep your stakeholders informed. This plan can be quickly adapted in response to a cybersecurity event.

Our process includes:

  • Advising on the establishment of a crisis team and determining clear and efficient communication channels.

  • Collaborating with key internal stakeholders to inform critical elements of the communications strategy.

  • Integrating with pre-existing organization-specific incident response plans.

  • Creating an internal and external communications roadmap.

  • Developing pre-approved messaging templates that can be quickly customized to address specific cyberattack scenarios for varying audiences.

A comprehensive and strategic cyberattack crisis communications plan is your best defense against becoming a negative headline during a cybersecurity incident. GMI’s expertise, guidance, and support will help ensure your organization’s resilience and reputation remain intact.

Reach out to us at health@goodmanmedia.com.